Being a small business owner has its challenges. In the early stages, it's common to find mistakes, but these mistakes often carry through as the business grows. Here are 7 frequent mistakes small business owners make 1. Social Media When you're under-utilizing or not using social media to your advantage, your business is missing out on getting exposure it consistently needs to grow and expand. Social media is big and you should get yourself out there at least on one of the popular channels. This is beneficial in many ways for connecting with your current customers, networking with other similar companies that may help you with your business growth. 2. Skills and Value It's smart in some ways to lower your rates to build your client base, but it could be interpreted as you not being skilled enough to do the job, thus, potential clients feel you're inexperienced. I agree we all have to start somewhere, but not to the point where your time and skills are undervalued. Instead … [Read more...]
Faith and Business 101: Simplify Your Business in the New Year
Running a small business on your own is a big task. Of course, you can outsource many of your tasks to a Virtual Assistant, but in the end, you still have those tasks to work with. When you simplify your business, you're removing processes you can do without and that means leaving you to focus on the important things in your business. If you don't have a system for your business, you need to create one. Every business should have a system because being organized means success. Write down what your system is, then evaluate, redefine each item, and then decide if you need it or not. Many times, when you first start a business, you make it more difficult than it really is. You add tons of stuff to it that it becomes overwhelming. More times than not, the extra stuff, get lost or is put on the back burner. Once that happens, it's time to let it go. Remember why you decided to start your business. What was your focus and who were you trying to help? Did you have experience in a … [Read more...]
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