Trick or Treat

“Excuse me… Can I tell you something?” Shhhhhhh! No wait. “EXCUSE ME! Can I tell you something?” A little louder there!

You will never believe it! No, really!? Something really cool happened after “Hott Flashes” posted a few days ago with the story “Fright Aid”. Something that kinda took me by surprise. Let’s see what you think!

First, please let me tell you all how much I truly appreciate your comments and calls after reading “Fright Aid”. Thank you so much for your similar stories.  In case you missed it, I shared how it is so difficult to shop this time of year due to the extreme marketing efforts of the local and national stores during the Halloween season.

With the slightest suggestion of spookiness, my boys had a scary experience in late August when shopping for a Transformer toy at Rite Aid. Add to the gory decorations and deathly costumes a big sister whom shall NOT be named (AGAIN), both Isaac and Levi were scared out of their wits! I’m sorry; but my “youngin’s” are adversely effected by the guts and gore that appear so early for Halloween.

“According to a survey by the International Mass Retail Association, Halloween is now a holiday that is just as much fun for adults as it is for kids.”  Fun.  Really?  To this end, all the stores have seem to have forgotten about us mothers out here that take our small children shopping. Again, I’m sorry; but the whole “Rite Aid is Fright Aid” this Halloween takes the entire “trick or treat” “fun” (as they called it) to extreme.

So, a dear reader from Pennsylvania suggested that I forward the link to the story “Fright Aid” to the Rite Aid corporate offices.  So.I.did.

Guess W.H.A.T?

They called!

Can you believe it? Rite Aid headquarters from some big city called this little mom here in the hills.

They listened! I have received a genuinely kind comment of concern from Rite Aid.

So… Will they change?!  Hummmmm…

In all fairness, it is not only Rite Aid, right? Somewhere out there in the corporate world of marketing and promotions, I feel that there does need to be a voice for the children. On their behalf, we need to express to them to “tone it down a little” — or a LOT! After all, they also enjoy dressing up as their favorite characters and going Trick or Treating!

“Let the children come to me; do not hinder them, for to such belongs the kingdom of God. Truly, I say to you, whoever does not receive the kingdom of God like a child shall not enter it. And he took them in his arms and blessed them, laying his hands on them.” (Mark 10:13-16 ESV)

Copyright © Angie Hott, Moms of Faith, All Rights Reserved


  1. Isabella Yosuico on October 31, 2011 at 7:44 am

    That’s awesome, Angie. Proof that each one of us can make a difference! God bless you!

  2. Bonnie Weber on October 31, 2011 at 9:10 am

    Way to go Angie! Goes to prove that “a little” can go along way. I give them credit for contacting you. Maybe some retailers will get the message and tone it down.

  3. Angie Hott on October 31, 2011 at 3:03 pm

    Thanks, Isabella and Bonnie, for reading today’s post! I was a little surprised to see Rite Aid on my caller ID!
    :-) love, a

  4. Dena on October 31, 2011 at 9:33 pm

    Great job Angie. Let your voice be heard and hope for some changes in marketing. I’ve ways liked Halloween, but I agree the target is more toward adults these days. You go girl and keep the great stories coming!

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