With all of the hubbub about social networking, email marketing seems to have gotten lost in the frenzy. However, many marketers are finding that email marketing provides substantially more profitable and consistent results. If you’re ready to build your business and improve your email marketing campaign, these simple steps will help. 3 Email Marketing Tips to Improve Results Ask for Action One of the primary functions of an email marketing campaign or message is to achieve some sort of business goal. Perhaps you want to drive traffic to a sales page or maybe you want to generate awareness. The only way to accomplish your goal is to ask your readers to follow through. Ask them to take action. This is accomplished in any number of ways, however the most straightforward way is to include what’s called a “Call to Action.” For example, if you want to build awareness for your business or for your email list you might say, “Please feel free to forward this newsletter to a friend or … [Read more...]