If you haven't heard of Pinterest, you will now. It's the newest and fastest growing social networking platform to hit the US since its launch in May 2011. Pinterest is an online pin board where a user curates photos, images or videos of things they like and share them on boards. Like other social networking sites, you have followers and people who comment on your pins. Anyone can join, but you can't just go to their site and sign up. You can request an invite as stated on their website or snag an invite from someone who's already using Pinterest. Once you receive your Pinterest invite, you can log in using your FaceBook or Twitter account. As with any social networking site, you should complete your profile with your real name. Sounds simple, doesn't it? It is, but there have been some concerns about copyright and/or trademark infringement. When you're pinning photos or images that don't belong to you it's necessary to cite the original source with a link. It's common knowledge … [Read more...]
Faith and Business 101: Simple Steps to Improve Your Email Marketing Results
With all of the hubbub about social networking, email marketing seems to have gotten lost in the frenzy. However, many marketers are finding that email marketing provides substantially more profitable and consistent results. If you’re ready to build your business and improve your email marketing campaign, these simple steps will help. 3 Email Marketing Tips to Improve Results Ask for Action One of the primary functions of an email marketing campaign or message is to achieve some sort of business goal. Perhaps you want to drive traffic to a sales page or maybe you want to generate awareness. The only way to accomplish your goal is to ask your readers to follow through. Ask them to take action. This is accomplished in any number of ways, however the most straightforward way is to include what’s called a “Call to Action.” For example, if you want to build awareness for your business or for your email list you might say, “Please feel free to forward this newsletter to a friend or … [Read more...]
Faith and Business 101: Yes to the Best
“Learn to say 'no' to the good so you can say 'yes' to the best.” - John C. Maxwell The CEO of the company I work for quoted this mantra over and over until it stuck into my mind. At the time I didn't have a ton on my plate-so while I thought it was good, it wasn't applicable yet. Fast forward to this year: 2 children, 2 work at home jobs, one PR blog, additional freelance writing work, church, bible study, playgroups, MOPs, preschool with my 3 year old at home 2 days a week, cleaning, cooking, hubby time, devotions, working out, phone calls back home, Facebook, Twitter, Pinterest, email, me time.....shall I keep going? Suddenly this quote became very real and very needed! Searching for balance can get tricky when you look at your plate and all you see are "good" things. How do you say no to any of them??? This is hard but you must learn to say no to the good to say yes to the best! I love the book The Life Ready Woman as they bring to light that you can't have everything, … [Read more...]
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